The information, sentences, or questions that you enter into a Generative AI tool (“prompts”) are a big influence on the quality of outputs you receive. After you enter a prompt, the AI model analyses your input and generates a response based on the patterns it has learned through its training.

Congratulations! Your website is a work of art, ready to be admired by the world. But here's the catch – where is everyone? You've crafted a stunning, professional site, yet the virtual tumbleweeds persist. Fear not! In this post, I'll unravel the mystery of boosting your website traffic and turning those clicks into conversions.

Brands continually adapt to stay relevant. Whether it's evolving market trends, changes in consumer preferences, or even internal shifts within a company, the need to reposition a brand often arises. But just how frequently should a brand consider repositioning itself? Let's explore the essence of brand repositioning and revitalisation, and how to effectively apply it to your brand today.

Now don’t take me wrong. Considering that there are billions of emails sent out daily, you want to produce quality over quantity. High-quality, relevant content will yield better engagement and loyalty than frequent, less meaningful communication. Adobe finds buyers say only 25% of emails from brands are interesting or compelling enough even to be worth opening.

Many businesses have decided to take the step to update their brand identity through a small change, a font change. Let's explore why.

By 2018, the leisurely pace of yesteryear had spun up into what feels like a week-to-week blitz of emerging trends, new apps, and expanding expectations. Brands had to adapt and position themselves to meet customer requirements and to whatever comes next.

The most effect way? Modern utility and simplification.

When it comes to website performance, a sleek design is only part of the equation. The way you structure and present your content plays a significant role in how easily people can find you online. Before you hit “publish,” use this checklist to ensure your website is optimised for search engines and visitors alike.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs.