The circular economy is a new economic model that aims to minimise waste and maximise resource efficiency by keeping materials and products in use for as long as possible

Many businesses have decided to take the step to update their brand identity through a small change, a font change. Let's explore why.

By 2018, the leisurely pace of yesteryear had spun up into what feels like a week-to-week blitz of emerging trends, new apps, and expanding expectations. Brands had to adapt and position themselves to meet customer requirements and to whatever comes next.

The most effect way? Modern utility and simplification.