When was the last time you genuinely connected with a brand? Like, not just thought, “Oh, this looks nice,” but felt a real connection. Oddly, it wasn’t because their logo was shiny or their website had fancy animations. It was because they felt real, like a person with a personality, not just a company selling stuff.

We're diving deep into how design can be your secret weapon in the competitive arena of small business.

Developing or refreshing your brand identity can be an exhilarating experience, especially when you've enlisted the expertise of a graphic designer to bring your vision to life. However, for those not versed in the intricacies of the design world, understanding what comprises a branding package can be somewhat mystifying.

Determining the right colour for your logo is a crucial decision that significantly impacts how your brand is perceived. It's not just about aesthetics; colours can evoke emotions, establish identity, and leave a lasting impression on your audience.

The role of a creative director is more crucial than ever. Creative directors are responsible for shaping the brand identity, designing experiences, and telling compelling stories that captivate audiences. This blog post will explore the critical aspect of collaboration between creative directors and marketing teams, shedding light on how their partnership is key to the success of any brand campaign.

Negative space is a powerful tool that can be used creatively to enhance the effectiveness of a design. By using negative space effectively, you can create a more visually appealing and engaging design that is also easier to understand.

Building a brand for your business is an important step in establishing a strong presence and gaining recognition in your industry. Here are some tips for creating your business's brand:

Many businesses have decided to take the step to update their brand identity through a small change, a font change. Let's explore why.

By 2018, the leisurely pace of yesteryear had spun up into what feels like a week-to-week blitz of emerging trends, new apps, and expanding expectations. Brands had to adapt and position themselves to meet customer requirements and to whatever comes next.

The most effect way? Modern utility and simplification.

Much of the debate around the environment is centered around the consumerist and Capitalist nature of Western culture in particular, which fuels people’s obsession with buying, throwing away and replacing goods.