We're diving deep into how design can be your secret weapon in the competitive arena of small business.

Determining the right colour for your logo is a crucial decision that significantly impacts how your brand is perceived. It's not just about aesthetics; colours can evoke emotions, establish identity, and leave a lasting impression on your audience.

Brands continually adapt to stay relevant. Whether it's evolving market trends, changes in consumer preferences, or even internal shifts within a company, the need to reposition a brand often arises. But just how frequently should a brand consider repositioning itself? Let's explore the essence of brand repositioning and revitalisation, and how to effectively apply it to your brand today.

Building a brand for your business is an important step in establishing a strong presence and gaining recognition in your industry. Here are some tips for creating your business's brand: