Strategy
What I do
Whether a company is evolving or new to the industry, I work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.
Positioning
Brand positioning is the core of a brand’s identity. It outlines what the brand represents, its unique benefits, and its competitive strengths, shaping its significance to the target audience. Brand positioning creates an emotional bond with customers, influencing how they perceive your company and how it stands out among competitors.
User Profiles and Journeys
I utilise our customer segmentation insights to create user profiles that reflect a brand's target audience. From there, I develop scenarios illustrating how these users might engage with the brand. By defining these interactions, we can anticipate potential challenges and better understand user behaviour and functionality needs.
Brand Attributes
Brand attributes encompass both a brand's internal and external characteristics. They express the brand's personality, functionality, and physical features through visuals, language, behaviour, and perceptions. These attributes help distinguish and recognize a brand in the marketplace.
Competitive Audit
Conducting a comprehensive competitive analysis is essential for any business looking to establish or enhance its presence in the market. This analysis helps uncover the strengths and weaknesses within your industry, enabling your company to gain deeper insights into the market dynamics. By understanding your competitors, you can target your ideal customers more effectively and make informed decisions that drive your brand's growth.