That New Jewellery Shop
The Audience
B2C - Individuals of all ages that seek luxury minimal jewellery
Tools
Adobe CC | Canva
The background
A jewellery supplier that has been well established in the retail business as a supplier of well-known companies such as Thomas Sabo decided to go online themselves.
With a new brand identity required, I couldn't help but explore the idea of earrings and clips found in jewellery and combine them within the text. I created the brand identity, style guide sheet, banners, and jewellery box concepts. With ongoing work, maintaining the online store is coming soon.
The requirements
The brand needed to embody luxury, minimalism, and sophistication. It should be sustainable for all potential campaigns and seasons, allowing for additional colours to be added depending on the event and enabling the jewellery to speak for itself.
Additional insight
This is not for a physical store but strictly for e-commerce. Because packaging and delivery assets will be developed, a brand that works well for both is important. It will be marketed on Instagram.