Omneo CX
Year:
2024
Target Audience:
Omnichannel Retailers.
Tools:
Adobe CC, Figma, Canva, Prismic
An opportunity to build the brand’s visual identity from the ground up.
Omneo is a Customer Data and Experience Platform focused on empowering retailers with personalised, omnichannel customer journeys. As a leader in the retail technology space, Omneo needed a compelling and consistent brand presence to communicate its innovative approach.
Omneo deserved some incredible assets to add to the company’s visual identity, digital presence, and marketing materials. I worked across brand strategy, website design, social media content, events, and animations to deliver a seamless and cohesive experience. Starting with Omneo’s colour palette.
The Opportunity
We wanted to bridge the gap between Omneo’s technical expertise and customer-centric position by:
Creating a cohesive brand identity to support its growth and credibility.
Designing a modern website to showcase its capabilities and enhance user experience.
Producing marketing collateral and event visuals that effectively communicated the brand’s value.
Developing a Figma library to streamline design processes and ensure brand consistency.
Key Achievements
Website Redesign: Delivered a modern, scalable website with improved navigation and a dynamic ROI page.
Increased Engagement: LinkedIn posts saw a noticeable boost in reach and engagement through visual storytelling.
Brand Consistency: Streamlined design processes with a Figma library and Adobe Library, saving time and ensuring cohesive visuals.
Event Success: Designed standout visuals for high-profile events, elevating Omneo’s presence.
