Omneo CX

Year:
2024

Target Audience:
Omnichannel Retailers.

Tools:
Adobe CC, Figma, Canva, Prismic

An opportunity to build the brand’s visual identity from the ground up.

Omneo is a Customer Data and Experience Platform focused on empowering retailers with personalised, omnichannel customer journeys. As a leader in the retail technology space, Omneo needed a compelling and consistent brand presence to communicate its innovative approach.

Design showing how Omneo interacts with shopping experience and data collected from it

Omneo deserved some incredible assets to add to the company’s visual identity, digital presence, and marketing materials. I worked across brand strategy, website design, social media content, events, and animations to deliver a seamless and cohesive experience. Starting with Omneo’s colour palette.

The Opportunity

We wanted to bridge the gap between Omneo’s technical expertise and customer-centric position by:

  1. Creating a cohesive brand identity to support its growth and credibility.

  2. Designing a modern website to showcase its capabilities and enhance user experience.

  3. Producing marketing collateral and event visuals that effectively communicated the brand’s value.

  4. Developing a Figma library to streamline design processes and ensure brand consistency.

Key Achievements

  • Website Redesign: Delivered a modern, scalable website with improved navigation and a dynamic ROI page.

  • Increased Engagement: LinkedIn posts saw a noticeable boost in reach and engagement through visual storytelling.

  • Brand Consistency: Streamlined design processes with a Figma library and Adobe Library, saving time and ensuring cohesive visuals.

  • Event Success: Designed standout visuals for high-profile events, elevating Omneo’s presence.

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Marketplacer - Brand - Tech