Omneo
A unique opportunity to build the brand’s visual identity from the ground up.
Omneo is a Customer Data and Experience Platform focused on empowering retailers with personalised, omnichannel customer journeys. As a leader in the retail technology space, Omneo needed a compelling and consistent brand presence to communicate its innovative approach.
Target Audience:
Premium Omnichannel Retailers.
Tools:
Adobe CC | Figma | Canva | Prismic
I was responsible for building and enhancing the company’s visual identity, digital presence, and marketing materials. I worked across brand strategy, website design, social media content, event branding, and animations to deliver a seamless and cohesive experience.
The Opportunity
Omneo needed to bridge the gap between its technical expertise and customer-centric positioning by:
Creating a cohesive brand identity to support its growth and credibility include tone of voice.
Designing a modern website to showcase its capabilities and enhance the user experience.
Producing marketing collateral and event visuals that effectively communicated the brand’s value.
Developing a Figma library to streamline design processes and ensure brand consistency.
My role
As a Brand Lead, I:
Established a comprehensive Figma design library for consistent branding.
Redesigned the website to improve usability and storytelling.
Created social media content, event branding, and marketing materials.
Worked with Animators to prepare all the pre animation assets and visual storyboard.
Key Achievements
Website Redesign: Delivered a modern, scalable website with improved navigation and a dynamic ROI page.
Increased Engagement: LinkedIn posts saw a noticeable boost in reach and engagement through visual storytelling.
Brand Consistency: Streamlined design processes with a Figma library and Adobe Library, saving time and ensuring cohesive visuals.
Event Success: Designed standout visuals for high-profile events, elevating Omneo’s presence.
